Howork Brand Story
At Howork®, we believe that every meal tells a story — a story of care, creativity, and connection.
And behind every great meal, there’s a tool you can trust.
Howork was born from , one of China’s most respected and advanced home appliance manufacturers. By 2024, Sanlida had grown into a powerhouse with an annual production scale exceeding 1 billion RMB, supplying millions of kitchen appliances to households around the world.
With decades of manufacturing expertise and a deep passion for culinary innovation, Howork was created as Sanlida’s official retail brand, designed to bring factory-grade quality directly to consumers — no middlemen, no inflated costs.
Every Howork product — from our iconic stand mixers to other smart kitchen essentials — is built under the same rigorous standards that define Sanlida’s reputation: powerful performance, elegant craftsmanship, and lasting reliability.
By combining industrial precision with timeless design, we make it possible for every home chef — from beginners to professionals — to cook, bake, and create with confidence and joy.
At Howork, we believe great cooking starts with great tools.
That’s why we’re here — to make professional kitchen quality accessible to every home, and to inspire a world where cooking is not just a routine, but a celebration of life itself.
Vision
Committed to building a global brand of high-value electric kitchen appliances, bringing Howork’s boutique kitchen products into households around the world.
Through exquisite craftsmanship, intelligent technology, and elegant design, we aim to let every family experience the beauty of refined living and make technology a driving force that enhances the quality of life.
Mission
Our mission is to bring a happier, more comfortable, safer, and more convenient kitchen life to every home.
By combining advanced technology with human-centered design, we turn cooking into a joyful and inspiring experience, helping people embrace the beauty of the kitchen with ease, confidence, and delight.
Values
Unity of Knowledge and Action – We align ideas with execution, turning vision into tangible results.
Dedication and Focus – We pursue excellence through craftsmanship, persistence, and attention to detail.
Integrity and Trust – We stay true to our purpose, building trust through consistency and honesty.
Embracing Change – We welcome innovation and adapt to evolving technologies and lifestyles.
Creating and Sharing – We grow together with our partners and customers, sharing success and joy along the way.
product research
2014
Sanlida launched its first stand mixer model, achieving a good sales volume of 100,000pcs in the firstyear after its launch.lts classic appearance andexcellent performance are deeply loved by end user,making this model keep in high competitive in market.This series are still the Top3 best selling models,making Sanlida win a good market reputation andsales performance.
2015-2016
Sanlida launched its first metal stand mixer model.The high quality die-casting aluminum material makesmachine working more stable.This material is alsomore durable to guarrantee longer lifespan, which canbetter meet the high-end buyers demands.
2017-2018
Sanlida developed the patent integrated metal geartransmission structure. lts high loading ability, lownoise and long lifespan performance provide consumers with excellent user experience and high qualityassurance. Based on this structure platform, Sanlidaquickly developed hundreds of new models, becoming the factory with richest design and most types inthis field.lt also become the ladder for Sanlida to bethe No.1 stand mixer factory in China.
2019
Sanlida launched its first touch screen metal standmixer. lts unique and stylish design, making it not onlya dough machine, but also a beautiful decoration inthe kitchen.People's love start from its appearanceand keep lasting by its high quality performance. idealchoice for baking enthusiasts. Once this model waslaunched, it was favored by many high end brands forexclusive selling all over the world.
2020
Sanlida launched its first smart touch screen standmixer with patent fermentation function. The doughcan be fermented at the optimal temperature throughmaking temperature and time under control by users.This solution also solves the pains for who face thedough fermentation difficulty in low temperatureclimate country.
2021-2023
Sanlida launched the small dough machine with fullyautomatic operation. lt don't need people to take careafter time setting, dough mixing and fermentation willbe completed automatically, saving time and no worry.In the same year, Sanlida team also developed nearly20 new types of kitchen machine, such as sodemaker, chopper, blender, juicer, food processor, icemaker and etc., to better provide customers withone-stop purchasing service.
2024
Sanlida launched its first commercial and homecompatible model. The moderate weight solves theshortcomings of bulky in commercial machines. Evenone person can handle it easily. The full metal gearsand gearbox structure will better ensure the stabilityand durability of the machine for long time working.No matter home use or commercial use, we can use itto accomplish easily.
2025
Howork Retail Brand Launches! With our unique business model, we deliver products directly from the factory to customers, eliminating middlemen. This allows us to offer high-quality kitchen appliances, such as chef machines, blenders, and other essential kitchen gadgets, at highly competitive prices. Our goal is to provide every consumer with a professional-grade kitchen experience, while saving money and enjoying the perfect balance of value and quality. Whether you're a kitchen novice or a cooking enthusiast, Howork is the ideal choice for you.